6 Tips for Putting the Social in Social Distancing

Operating During Covid-19

6 Tips for Putting the Social in Social Distancing

Photo: Jeff Gurwin ICYMI, this spring we’re hosting daily webinars as part of our Industry Support learning series. T...

April 06, 2020

Read Time 2 mins

6 Tips for Putting the Social in Social Distancing

Photo: Jeff Gurwin

ICYMI, this spring we’re hosting daily webinars as part of our Industry Support learning series. The first week touched on insurance plans in the time of coronavirus, sobriety resources, a government relief programs walk-through, and more. Below, we’re sharing top takeaways from our recent chat with Rosalyn Mahashin and Cynthia Jorgensen from Facebook’s Strategic Partnerships team, who guided webinar participants through tips and tricks for connecting with your community and staff on social media, from fundraisers to brand building during a shutdown.

1. In a Chinese consumer behavior survey, the number one thing respondents said they would do first when the shutdown was over, was to go out to dinner.

2. If you’re open:

3. If you are closed:

4. Post consistently: Mahashin and Jorgensen say best practices are one post or a story of 4-7 slides per day. But if you see people engaging more and more with your content, start posting a little more frequently.

5. Post natively: videos that are posted directly to Instagram/Facebook perform better than links to videos.

6. Be transparent, and be yourself! Engage with your audience and cross-promote/post their posts. Respond to their DMs if they have questions. Keep a face to your name!

Watch the full webinar for even more insights and suggestions.

Check out what’s on-deck for our webinar series.

Our team would like to know what topics you would like us to cover. Please email us at impact@jamesbeard.org with your suggestions on speakers, resources and issues you would like us to host.


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